Anurag Mishra
Founder & CEO
17+ years in brand, retail and general management.
Alma Mater: FDDI, FMS, ISB
About
Why India, Why Now?
India is one of the world’s largest footwear manufacturers.
India has the world’s largest young population.
India has one of the fastest-growing premium fashion markets.
But when young Indians aspire to own premium footwear, they still dream about international brands.
That contradiction became our obsession.
The Founders
Chetan Saraswat
Co-Founder & CPO
17+ years in footwear manufacturing and product development.
Alma Mater: FDDI
We aren’t starting from scratch.
We’re starting with years of execution behind us.
Experience Built Across Leading Brands
Years of leadership, retail, product development and footwear manufacturing experience across some of the industry’s most recognized names.
